Overview
PlayStation's Product UX & Tooling department: UX and integration engineering for internal developer and operations tools, supporting the streaming, broadcast, test-infrastructure and network teams.
Achievement
Built the department on two pillars: a shared design system for the partner and web tools, and API alignment through the integration engineering squad, which grew into the infrastructure API mandate. I also created the product catalogue, regular review pages, platform program structure and role definitions.
Outcomes
- ◆ Led the department from 2022; accountable product owner (business owner) of the internal tooling platform
- ◆ Hired engineers and an engineering manager for Berlin and Aliso Viejo (from 2024)
- ◆ Created the product catalogue and regular review pages, the platform program structure and architecture index, and role definitions
- ◆ Took part in cross-functional engineering leadership coordination
- ◆ Shifted external consultancy spend from a US vendor to Sony's India site — $300k USD saved in 2025
- ◆ Helped move a research project (AI-based emotional voice synthesis) into production tooling as UI/UX and onboarding lead (2024)
- ◆ Led a company-wide cross-functional collaboration workstream (2025): survey and interview evidence base, operating-model guidelines, executive sponsorship
- ◆ Authored a multi-year collaboration vision for cross-organisational engineering work (documentation, focus time, clearer ownership)
Key Learning
Moving from managing delivery to designing an organisation: define product ownership, roadmap authority and hiring explicitly, and align a distributed department across Berlin and Aliso Viejo.