Crate

Overview

A crowd-published mobile games magazine — 6 editions shipped, App Store featured, built by a small team alongside client work.

Achievement

Featured in the App Store as an independently produced title. We wore every hat — I owned the product, led development, coordinated contributors, and upskilled the team to publish faster with each edition.

Outcomes

• ◆ Shipped 6 editions end-to-end — each faster than the last as the production process matured
• ◆ Got featured in the App Store despite being a small team with no dedicated marketing budget
• ◆ Built local HTML5 content tooling that made it significantly easier for contributors to produce content without touching code
• ◆ Integrated affiliate link widgets as a revenue stream — generated meaningful revenue, though the product never reached profitability
• ◆ Acted as product manager, technical lead, and lead developer simultaneously — coordinating across external contributors and upskilling the team throughout

Technologies